A lot of people have asked me about other ad networks like Taboola or Perfect Audience. 

There are a LOT of them out there, but it gets to the point where you can over-saturate the digital side of your marketing efforts if you’re using half a dozen different platforms. If that happens, you’re going to end up spending way too much on ads and not making enough back. 

My advice is to stick with the big 2 that just about everyone uses; Google, and Facebook.

I’ve also received comments and feedback saying “digital ads aren’t necessary, if you work hard, and provide a great service, your business will succeed.”

Well I’m sorry to tell you, but that’s an old school and dated philosophy. Now don’t get me wrong, you can absolutely survive, or make a living that way, but there’s also a chance it might not work out. 50% of businesses fail within the first 5 years. Go ahead and Google that.

Of all small businesses started in the United States in 2014, 50% of them failed. 2 big reasons were due to lack of capital, and poor marketing.

Maybe you’re fine today, but tomorrow you could have a competitor setup shop down the street from you. A competitor that provides a comparable service to yours, and believes in the power of advertising. If you don’t do it, someone else will. 

Now, I’m not trying to go full scare tactic on you here or insinuating that you'll fail if you don't advertise. The main reason we do this is to grow your already established business. 

Growth of your revenue, and taking back time.

So, get started with your re-targeting campaigns, and get ready to learn more in the next pillar post.

Matt English